Slides to Paragraphs

Slides to turn into paragraphs:
#1

A major decision a charity must make is how they are going to frame their campaign to attract the attention of potential donors to their charity. Charities need to choose whether they are going to frame their charity with a glass half-full of glass half-empty approach. Researchers Chun-Tuan Chang and Yu-Kang Lee provide good examples of the differences between the two in their notes. They describe the difference as, "positively framed messages (e.g., 'With your help, an unfortunate child can have an opportunity for a bright future') or negatively framed ones (e.g., 'Without your help, an unfortunate child will remain living in the dark')", with both forms of framing having the same goal of a donation. Their research found that "framing a charitable message negatively leads to higher persuasion than framing it positively.” This makes sense to me, as it would seem that a message showing a person with no hope and no support not getting better until people donate would encourage people to help more than a message filled with people who appear to benefiting from donors. The study also mentions the importance of a story, by saying, “a vivid story could elicit higher advertising persuasion in a framed message.” This aligned with the charity video that inspired this inquiry, the Kony 2012 campaign by Invisible children. One of the reasons the video was so successful in reaching millions of people was it focused on the stories of individuals that were affected by the warlord Joseph Kony, as well as the story of the organization behind it as they tries to bring attention to him. I think framing is a huge component in determining the success of a charity campaign, as it sets the tone for how audiences are going to interpret it. How the campaign is presented is indicative of the type of person that will be drawn to support the campaign.



#2:

Just as it is important to choose how promote a charity campaign, it is equally important where you promote a charity campaign. In today's society, social media and networking sites are used by countless people all over the world. We are more connected than we have ever been before. Charities are starting to utilize this connection by turning to social media to promote their organizations. One charity, the World Wildlife Fund, used Facebook to market their animal adoption program during the holiday season. In an article by writer Holly Hall, she describes the influence social media sites like Facebook can have on a charity campaign by explaining, “Now people who "like" an animal in the catalog or who adopt a species by making a donation can alert their Facebook friends, leave a note about their experience in supporting a species, and send electronic cards to those in whose honor they have donated.” This sharing feature is intended to get friends of the initial donor to donate to the organization as well. The shift towards digital marketing also ensures that people from varying countries can become involved in an organization, even if they do not live in the area the organization operates in. By adapting to a more tech-savvy generation, charities are ensuring that they not only stay relevant in social media users' lives, but also allowing their campaigns to reach many more people.

When remediating my slides to text, I elaborated on what was already on the slides. When I was constructing the slides, I tried to use minimal words to explain my point, but in a research paper, you don't want to use minimal text! So using the slides as a template, I added a more in-depth explanation of the information on the slide, as well as incorporating more information I found in my research. An example would be explaining the World Wildlife Fund's use of Facebook to promote their campaign when sown the slide about social media in charity. In hindsight, I wish I would have written my rough draft of Inquiry Three before making my rough draft of Inquiry Four, as I think it would be easier to turn a paper into a presentation rather than the other way around. However, my research blogs helped me think about what paragraphs would be in my paper, and that allowed me to make a good rough draft of my presentation.