Cowen, Tyler.
"ECONOMIC SCENE; Investing in Good Deeds Without Checking the
Prospectus." The New York Times. The New York Times, 15 June 2006.
Web. 20 July 2012.
<http://www.nytimes.com/2006/06/15/business/15scene.html?_r=1>.
I like this article
because it talks about one of the biggest criticisms of charitable
organizations I have found throughout my research: people don’t really know
what they are giving to. I think this would work well in my paper, because I
plan to discuss what makes a charity successful, as well as educate my readers
on ways in which they can be more educated and informed philanthropists. The
author does a really good job of examining the motives of why a majority of
people gives to a campaign. He explains this as, “many donors seek a sense of
affiliation and wish to be a part of large and successful organizations — the
"winning team," so to speak.” This is another similarity with the
Kony video criticism I found in previous research. Critics said that people
threw money at the campaign without fully understanding the problem or
organization, and as a result could have done more harm than good. This is
similar to another piece of research I found about how charity can negatively
affect people, and I feel that including this research into my paper would tie
in nicely with the other research. The author also offers insight as to why
people need understand the campaign they are donating to, as for it to be a
success, it need constant support from the donator. The author says, “If donors
do not abandon failing causes, those efforts will continue. Perhaps the content
of donor pride needs to change. Rather than taking pride only in their
generosity, donors should also take pride in their willingness to confront
unpleasant news.” This also ties in with the Kony criticism, as critics say
that many people failed to continually support the campaign when the creators,
Invisible Children, came under scrutiny.
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