Audience: Charity Campaigns
Purpose: Explain what makes a
charity campaign successful/persuasive
In order to reach the maximum
amount of people in the quickest way possible, image selection is crucial. By
showing the general public an image of what your campaign is trying to do and
who your campaign is trying to help, you are making a first impression on a
potential donor. You want the person to connect emotionally with the image you
select, and you want to get them interested in learning more about your
organization. Organizations need to analyze these image selections carefully,
as they must not accidentally portray those receiving the aid as dependent and
damaged, or portray the organization as ignorant to the situation they are
trying to help by not having representatives from the people they are trying to
help involved. It is a decision of how the campaign is framed and how it is
marketed that will determine what makes a successful charity.
Introduction # 2
Audience: Young adults involved in
or interested in supporting a charity
Purpose: Emphasize the need to
examine the charity, as well as understand the advertising that enticed them to
join.
Have you ever wanted
to influence the life of someone else? Have you ever been moved by a
heart-wrenching situation, and vowed to help fix it? Have you ever donated your
time or money to an organization vowing to accomplish these goals? What about
these pleas for help and promises to fix them grabbed your attention? It is
specific images and other types of media that are chosen for these campaigns,
created intentionally to connect with you on an emotional level. These images
are presented to you in either a glass half empty or a glass half full
approach. How the campaign is framed will target emotions of optimism that you
can help someone suffering, or pessimism that the suffering will continue
unless people join and help. With today’s technology and widespread use of
social media, campaigns are reaching more people and are adapting the modes in
which they are presented.
I think that your second introduction is great, especially because the questions in the beginning gets your audience interested. I notice that you also explain how the images play at one's emotions through pathos. For the first introduction, you might explain how organizations can get people interested with a quote from your research. Also, for your thesis in your second intro, you might want to better identify your audience!
ReplyDeleteWhen I read your second introduction I was immediately interested in it because of the series of questions that you presented. I like how you incorporated your questions because it helped to focus your audience in on your argument. After I read both your purpose and your second introductory paragraph I think that maybe both parts of your purpose were not clearly mentioned in your thesis. You already start to analyze the emotional devices used in advertisements in your introductory paragraph so it is clear that the rest of your argument will be very thorough.
ReplyDeleteYour first introduction confused me a little bit. You mentioned donors..what kind of donor? Obviously I can figure that out, but it's just a little confusing at first. Your first sentence also needs development because I don't know what your trying to get the maximum about of people for.
ReplyDeleteYour second paragraph is really good. You have a lot of ideas going on because your posing a lot of questions, making the reader think! You also began to analyze the ways in which a campaign is trying to get someone attention by appealing to ones emotions through images. I think this tell us what type of thing you are going to be talking about. As far as audience, I think it is people who donate their money to organizations or people who are suckered into donating their money.
Your second introduction does a really good job of grabbing the readers attention from the start with the use of the different questions. These questions get the readers thinking and help you make a connection with them. You talk about talk about how the campaign draws people in by making a connection to their emotions. I was a little confused by your thesis statement. i didn't fully understand what you were trying to argue.
ReplyDeleteI had trouble identifying a clear thesis in your first introduction, and I think you might want to broaden your focus. It might be hard to write a paper on one aspect of what makes a charity succesful. I really liked how you appealed to my sense of Pathos throughout the first introduction, keep it up. I really liked your second paragraph. Asking questions to the audience is an incredibly effective way to reel them in. I also liked how you were able to incorporate Pathos throughout the questions. You might want to make your thesis a little more specific, I got the feeling it was just another informative sentence.
ReplyDeleteI definitely liked the second one better. It was very well written. The questions at the beginning were a great opening. I felt like in the first one there was no opening and you kind of just went into what your topic was. The thesis was much improved in the second one because in the first one I couldn't tell what your point of the paper is going to.
ReplyDeleteWhile I was trying to write my own version of this assignment yesterday, I read yours first. I was drawn to the structure of your second one in particular. The way you set up the beginning of your introductory paragraph with a series of questions was a great way to grab the attention of your readers. Maybe it would be even better to add in a quote form your research to make yourself more credible.
ReplyDeleteCertainly, continue working on your thesis . . . but either of these papers will be interesting to read. I'm looking forward to reading your paper. (No pressure :-)
ReplyDelete